Alternative Physical Therapy cares about your privacy. For this reason, we collect and use personal data only as it might be needed for us to deliver to you our services, products and website. 

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.  

If at any time you have questions about our practices or any of your rights described below, you may reach us at  

Welcome to the Alternative Physical Therapy! We (“Alternative Physical Therapy,” “us,” “we” or “our”) are a physical therapy and wellness company located in Rancho Bernardo, California, providing our clients with consultation, treatment, products, and education related to an injury or condition that can be treated with physical therapy.

Currently, Alternative Physical Therapy offerings include:

  1. Alternative Physical Therapy website
  2. Alternative Physical Therapy Facebook page
  3. Alternative Physical Therapy Twitter profile
  4. Alternative Physical Therapy Instagram profile

This Privacy Policy sets forth our policy with respect to information that can be associated with, or which relates to a person, and/or could be used to identify a person (“Personal Data”) that is collected from users who access our website.

We take the privacy of your Personal Data seriously. Because of that, we have created this Privacy Policy. Please read this Privacy Policy as it includes important information regarding your Personal Data and other information.

Note that “Non-Personal Data,” as used in this Privacy Policy, is any information that does not relate to a person and/or cannot be used to identify a person. When you interact with the Services, we may collect Non-Personal Data. The limitations and requirements in this Privacy Policy on our collection, use, disclosure, transfer and storage/retention of Personal Data do not apply to Non-Personal Data.

We collect information so that we can provide the best possible experience when you utilize our website and to facilitate purchases of merchandise in our online store. Much of what you likely consider personal data is collected directly from you when you complete a contact form.

The Personal Data we may collect includes, without limitation:

  • Your name
  • Your phone number
  • Your email address

We may also collect additional information when you visit our website in order to ensure necessary and/or optimal service. Methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work:

Cookies and similar technologies on our websites and our mobile applications allow us to track your browsing behavior, links clicked, items purchased, your device type and to collect various data, including analytics, about how you use and interact with our website. This allows us to eventually provide you with more relevant product offerings, a better experience on our website, and to collect, analyze and improve the performance of our website. We may also collect your location (IP address) so that we can personalize your experience.

Website usage data is automatically collected when you use and interact with our site and may include metadata, log files, cookie/device IDs and location information. This information includes specific data about your interactions with the features, content and links (including those of third-parties, such as social media plugins) contained on our site, Internet Protocol (IP) address, browser type and settings, the date and time the website was used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the website, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data, and some of this data collected might be capable of and be used to approximate your location.

If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver a positive experience on our website or (3) as we might be required or permitted for legal compliance or other lawful purposes.

We will almost certainly contact you directly if you contact us through the contact form on our website or respond to an email we have sent to all of our email subscribers. We may also contact you with offers for additional services we think you’ll find valuable if you have opted in to our email list. You don’t need to provide consent as a condition to purchase our goods or services. Contact points may include:

  • Email
  • Text (SMS) messages
  • Telephone calls

You may also update your subscription preferences with respect to receiving communications from us by unsubscribing through the link at the bottom of any emails you received from us or by requesting to do so by emailing us directly (see Contact Info below).

We may use your Personal Data for internal business purposes, including without limitation, to help us improve the content and functionality of our website, to better understand our visitors, to improve our current and future offerings, to create targeted offers (such as Facebook or Instagram ads), to protect against, identify or address wrongdoing, to provide you with customer service, and to generally manage the website and our business.

Where it is in accordance with your marketing preferences, we may use your Personal Data to contact you in the future for our marketing and advertising purposes, including without limitation, to inform you about Alternative Physical Therapy services or events we believe might be of interest to you, to develop promotional or marketing materials and provide those materials to you, and to display content and advertising regarding services that we believe might be of interest to you. (See “Opt Out from Electronic Communications” below on how to opt out of Alternative Physical Therapy marketing communications.)

If we intend to use any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time the Personal Data is collected or we will obtain your consent subsequent to such collection but prior to such use.

We are not in the business of selling any Personal Data as we consider this information to be a vital part of our relationship with you, therefore, we will never sell your Personal Data to any third parties.

There may be instances when we share your Personal Data with our contractors and service providers who process Personal Data on behalf of Alternative Physical Therapy to perform certain business-related functions. These companies may include our marketing agency, backup service provider, email service provider, and others. These third parties are bound to maintain that Personal Data in accordance with their own Privacy Policy.

At this time, the only Personal Data we collect are the names, phone numbers and email addresses of those contacting us through our website or wishing to be added to our email list. No personal data is stored on the Alternative Physical Therapy website. All data of those subscribing to our email list only is transferred directly to our third party email provider and never stored on our website.

You can ask us to correct, update or delete any Personal Data that we may have of yours. We will consider and respond to all requests in accordance with applicable law. See our contact info below.

Note that Personal Data obtained by us through an email list signup form is maintained by a third party email service provider. Should you request that we correct, update or delete your Personal Data held on their servers, we agree to use our best efforts to notify the email service provider and direct them to correct, update or delete your Personal Data.

We keep all Personal Data for an indefinite period of time or until requested that it be removed.

You may request that we remove, or assist you in removing, your Personal Data from the Alternative Physical Therapy website or any third party sites by contacting us using the contact info below. Again, we will do our best to assist you with third-party sites, however, you may need to contact them directly to be removed from their sites.

Even if we delete your Personal Data, it may persist on backup or archival media for an additional period of time for legal, tax or regulatory reasons or for legitimate and lawful business purposes.

We may use a technology commonly known as a “cookie,” which is a small data file our server places on your computer or mobile device to recognize your device and provide personalized features and advertisements. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Through cookies, we are able to collect information that we use to improve our websites functionality, your overall experience on it, and personalize your experiences and advertisements. For example, through cookies, we can keep count of return visits to our website and collect and report on aggregate statistical information.

We may also collect other data through cookies, such as the page or website that referred you to us, the date and time you visited us, and your current IP address. The cookies we place on your hard drive are known as “first-party cookies” and any cookies placed by third parties are called “third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content and analytics).  The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Most major web browsers provide users with the option to accept or reject cookies. Opting out of the use of cookies to deliver targeted advertising relies on information in the unique cookies placed on your web browser by our partners, so if you delete cookies, use a different device, or change web browsers, you may need to opt out again. The “Help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.

We also may collect information through the use of “pixel tags” on our websites and in email messages we may send to you that may be placed by us or third parties with whom we partner. “Pixels,” also known as “Web beacons,” are tiny graphic files or code snippets, not visible to the human eye, that can be included in HTML-encoded e-mail messages and web pages.

When such a message is opened in an HTML-capable e-mail program, the recipient’s computer or device will communicate with our server to retrieve the pixel tag file, allowing us to record and store, along with the recipient’s email address, the date and time the recipient viewed the e-mail message, the fact that the recipient’s email client is capable of receiving HTML-encoded e-mail, and other standard logging information.

The pixel tag may also see or read cookies. We may use pixel tags in order to measure and understand traffic better, improve site performance, track visitor behavior to improve user experience, and for tracking promotional and marketing campaign response, among others.

You can disable the pixel tag feature by changing the settings on your email client to prevent the automatic downloading of images, changing your browser settings to omit images, disabling Javascript, or there are commercial software packages available that can omit pixel tags and most advertisements.

You have several choices available when it comes to your Personal Data:

You can browse our website without providing any Personal Data (other than Automatic Data to the extent it is considered Personal Data under applicable laws). This will not have any impact on your user experience or access to the complimentary information on the website.

If you do choose to provide your Personal Data by using our contact form or signing up for our email list, we may send you electronic communications marketing or advertising our services. As previously mentioned, you can “opt out” of receiving these electronic communications by clicking on the “Unsubscribe” link at the bottom of any email. In addition, you may also manage your email preferences at any time by emailing us at the email indicated in Contact Info below.

If you are a fan or member of any of our online communities, including, but not limited to, Facebook, Instagram and Twitter, you will receive these social notifications. You can manage these social notifications by toggling your social settings to private or disconnecting such integration.

It may take up to forty-eight (48) hours for us to process an unsubscribe request. Even after you opt out of all electronic communications, we will retain your Personal Data in accordance with this Privacy Policy, however, we will no longer use it to contact you. However, if a third party booking site received your Personal Data in accordance with this Privacy Policy, they may still use that Personal Data to contact you in accordance with their own privacy policies.

We currently do not participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your Personal Data.

This Privacy Policy does not apply to any Personal Data that you provide to another entity.

Our website may contain links to other websites not operated or controlled by us (the “Third Party Sites”), such as Mail Chimp, Amazon, etc. The policies and procedures we described here do not apply to the third party sites. Links do not imply that we endorse or have reviewed the third party sites. We suggest contacting those sites directly for information on their privacy policies.

We do not knowingly collect Personal Data from children under the age of thirteen (13). If you are under the age of thirteen (13), please do not submit any Personal Data to us. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Data to us through the Services, please contact us and we will endeavor to delete that information from our databases.

Notice to California Residents: As Provided by California Civil Code section 1798.83, a California resident who has provided Personal Data, as defined under California Civil Code section 1798.83, to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of Personal Data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom Personal Data was disclosed in the preceding calendar year, as well as a list of the categories of Personal Data that were disclosed. California Customers may request further information about our compliance with this law by emailing us at the email address indicated in the Contact Info section below. Please note that we are required to respond to one request per California Customer each year, and we are not required to respond to requests made by means other than through this email address.

If you are visiting or using the Services from outside the United States, please be aware that you are sending information (including Personal Data) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage and use of your Personal Data will at all times continue to be governed by this Privacy Policy.

Our Products, Services and our business may change from time to time. As a result, at times it may be necessary for us to make changes to this Privacy Policy. We reserve the right, in our sole discretion, to update or modify this Privacy Policy at any time (collectively, “Modifications”).

Modifications to this Privacy Policy will be posted to the website with a change to the “Updated” date at the top of this Privacy Policy. In certain circumstances, Scribaceous, Inc. may, but need not, provide you with additional notice of such modifications, such as via email or with in-service notifications. Modifications will be effective thirty (30) days following the “Updated” date or such other date as communicated in any other notice to you.

Please review this policy periodically and especially before you provide any Personal Data. This Privacy Policy was updated on the date indicated above. Your continued use of our Services following the effectiveness of any Modifications to this Privacy Policy constitutes acceptance of those Modifications. If any Modification to this Privacy Policy is not acceptable to you, you should cease accessing, browsing and otherwise using the Services.

If you have an inquiry or complaint about Alternative Physical Therapy' privacy practices, we can be reached the following ways: